Team traditional with digital
You often hear some digital salespeople challenging clients/agencies/marketers to pull money out of TV and invest it into digital channels. The rationale is generally around an assumption that digital...
View ArticleMeasure and learn
I was involved in a conversation the other day around the current state of the digital media world, and specific media challenges around yield and extraction.
View ArticleSocial media: Hype or helpful?
The term "social media" has been everywhere for the past 12 months.
View ArticleSurvival in a digital world: the 80/20 rule
Even many of the biggest, most sophisticated advertisers still seem to have a lot of fear when it comes to investing in digital. The more innovative the digital ideas on the table are, the worse the...
View ArticleALP plans to shift marketing spend online
The Australian political battlefield is heating up again in preparation for the next Federal election, with both major parties taking a renewed focus on using online marketing to gain an advantage.
View ArticleCreating advocates for your brand and products
"In times of uncertainty, the best response is to stop 'shouting' and start a conversation. Now, what are you going to talk about?" - What's Next Report, STW Communications Group (June 2009).
View ArticleStark realisation: I no longer depend on Google to find stuff
Today I had a stark realisation: I no longer depend on Google to find stuff. I still use it to locate things, eg. "find me the Wikipedia page on Ted Kennedy's aquatic activities". But I rarely - if...
View ArticleMeasuring the ROI of social media
I wanted to share this simple but excellent presentation from Egg Co (http://www.slideshare.net/yongfook/social-media-roi) on measuring return on investment from social media.
View ArticleThere’s a new player in the world of corporate communications - you
As more and more people in an organisation start using social media, they unwittingly start to take on the role of "unofficial spokesperson". They have the opportunity to talk with customers in a...
View ArticleWhy doesn’t anyone care about my new website?
When a business launches a new website there is typically some fanfare. Congratulatory emails abound. Executives make laudatory announcements. Website analytics are carefully watched for improved...
View ArticleTeam traditional with digital
You often hear some digital salespeople challenging clients/agencies/marketers to pull money out of TV and invest it into digital channels. The rationale is generally around an assumption that digital...
View ArticleMeasure and learn
I was involved in a conversation the other day around the current state of the digital media world, and specific media challenges around yield and extraction.
View ArticleSocial media: Hype or helpful?
The term "social media" has been everywhere for the past 12 months.
View ArticleSurvival in a digital world: the 80/20 rule
Even many of the biggest, most sophisticated advertisers still seem to have a lot of fear when it comes to investing in digital. The more innovative the digital ideas on the table are, the worse the...
View ArticleALP plans to shift marketing spend online
The Australian political battlefield is heating up again in preparation for the next Federal election, with both major parties taking a renewed focus on using online marketing to gain an advantage.
View ArticleCreating advocates for your brand and products
"In times of uncertainty, the best response is to stop 'shouting' and start a conversation. Now, what are you going to talk about?" - What's Next Report, STW Communications Group (June 2009).
View ArticleStark realisation: I no longer depend on Google to find stuff
Today I had a stark realisation: I no longer depend on Google to find stuff. I still use it to locate things, eg. "find me the Wikipedia page on Ted Kennedy's aquatic activities". But I rarely - if...
View ArticleMeasuring the ROI of social media
I wanted to share this simple but excellent presentation from Egg Co (http://www.slideshare.net/yongfook/social-media-roi) on measuring return on investment from social media.
View ArticleThere’s a new player in the world of corporate communications - you
As more and more people in an organisation start using social media, they unwittingly start to take on the role of "unofficial spokesperson". They have the opportunity to talk with customers in a...
View ArticleWhy doesn’t anyone care about my new website?
When a business launches a new website there is typically some fanfare. Congratulatory emails abound. Executives make laudatory announcements. Website analytics are carefully watched for improved...
View Article
